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Sobeys launches its largest-ever private label campaign for Compliments | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

In its September investors call, Empire CEO Michael Medline announced that its private label penetration was growing faster than the industry, amplified by pandemic-driven value-seekers.

http://strategyonline.ca/2020/09/28/sobeys-launches-its-largest-ever-private-label-marketing-campaign-for-compliments/
 

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